Sunday, November 16, 2008

5 Different Types of People Who Will Benefit From a Website

It's easier than ever to put up your own website. But who should be interested?

If by chance you are a:

-Owner of an existing business,
-You are planning to start a business,
-Work for someone else,
-Are a hobbyist,
-Or are opinionated about any subject

If any of these are true, you should strongly consider starting your own website.

Owners of a business: more people are coming online all the time, and therefore you are leaving money on the table if you are not online too.

You are setting up a business: do it correctly and include a website as part of your overall strategy right from the beginning.

You work for someone else. As an employee, you should be aware of the two different kinds of websites that might be helpful to you.

First, as an employee you should start a personal site in which you demonstrate your expertise. It doesn't matter what field: accounting, plumbing, remodeling; almost any field would work. A blog is perfect for this kind of site. When you go looking for another job in the future, you can point to your site as proof that you know your stuff.

Second, if you are employed by a medium to large size company, you can start a site dealing with some aspect of the company. One possibility would be to chronicle the history of the corporation. Work on it in your spare time (not "on the clock") and eventually let your superior know about your project. This will position you as a knowledgeable employee and set you apart from everyone else.

Hobbyists: if you are passionate about your hobby, start a site to tell the world about it. Thousands, probably millions, have done the same; why shouldn't you?

Social commentator: if you feel strongly for or against some topic, a website can help spread the word far and wide.

If you are in search of articles, tools and help for online marketing, or are in search of a Spokane Web Design firm, visit Web Sales Machine today for your free marketing checkup today and profit tomorrow!

Website Maintenance - 7 Tips For Maintaining and Updating Your Website

Maintenance is essential whether it applies to your car, your garden or your website. A successful website requires ongoing maintenance so it can attract, educate and expand its client base and generate revenue for your business. This means a website is never completely finished. It is a work in progress just like keeping your garden weed free and producing food for your dinner table.

Simply having a website is not enough. If you expect consumers to find your web site... and consistently return to your website, you must provide them with new and useful content to keep them engaged. You can accomplish this by providing useful tips and information about topics related to your business on your website. Write articles or manage a blog that focuses on topics you know a lot about that also relate to your business.

In today's world it is the norm that a prospective customer visits your website before contacting you. In many cases they will already have a good idea about your company, products, services and how it will serve their needs before you directly speak to them. It's imperative that you provide them with useful content that will help guide them to doing business with you. Ensure your website content is up-to-date and relevant by regularly maintaining your website.

Seven important benefits of website maintenance are:

  • Ensures your website is up to date
  • Keeps your customers updated with the latest information about your company
  • Makes search engine spiders happy and increases your chances for higher search engine rankings
  • Enhances your marketing and promotional actions
  • Provides information about who's linking to your site
  • Improves your company's brand image and aids in expansion
  • Helps to solve and monitor possible operational problems and avoids potential catastrophes with clients

Seven useful tips for maintaining and keeping your website updated:
1. The main goal for maintaining your website is to keep your visitors coming back and attracting new consumers. If your site is not updated regularly, visitors will not bother to return. They need the latest and new information or resources to return back and find you. Hence, it is essential that you have fresh new content added regularly to your website.

2. Keeping track of your visitors' activity on your website is essential. Website traffic analysis and statistics will help you plan more systematically for future business offerings and online activities. Try and use these statistics to your advantage and improve the features and pages where consumers visit the most.

3. Create a forum which allows your visitors to interact with each other and meet new people. This is a great way to increase the popularity of your website.

4. Create an e-newsletter which should contain articles, tips and tricks. This allows you to tell your visitors what's new on your website, inform them about special deals, and any promotional, educational or newsworthy events.

5. Incoming links are very important for ranking higher in the search engine marketing game; therefore, try to build strong incoming links. Keep track of all these incoming links and check back on these links regularly to make sure they still have your link on their webpage especially if you have agreed to participate in a reciprocal link exchange program where you are linking back to their website. The Internet is constantly evolving; if you have outgoing links on your website to other sites and they no longer work, search engines will penalize you for broken links.

6. Provide a form where all web users have the opportunity to provide feedback and suggestions for your site. Accept any feedback you have received seriously and reply as soon as possible. Feedback given to you by your visitors will help you provide more targeted content and provide you with better ideas for improving your website.

7. In addition to your website content, the design of your website is very important. The most critical thing to keep in mind is to keep it simple, easy to use but appealing. Research other popular sites and high ranking competitor web sites for content and design ideas.

It's never a good idea to build your website and believe it's a finished product once you've decided to go live on the internet. Just having a website is not enough as the Internet is constantly evolving with new ideas and technology. So should your web site evolve to capture new traffic and provide a compelling reason for consumers to return to and patronize your business. Whether you take the time to regularly update and maintain your website yourself or seek the services of a professional web development company to do it for you, remember it's a vital part of being successful on the Internet. Best of luck!

Steve Kozyk

CEO/Founder ITegrity

SEO Web Development & Custom Web Site Design Company

http://www.itegritygroup.com

Modern Computer Networking and Its Importance For Business

Computer networking is the connecting of two or more computers that allows them to share resources. It can be done between computers in a home, in a business, across a corporation, and even internationally. It can equally be defined as a method of connecting two or more computer systems together including printers and other devices.

The benefits of networking are considerable, even on a network of only three systems. In computer networking there was never a truer statement than that this is a case of advantages experienced being far greater than the sum of the parts. PC networking is, as a consequence, a rapidly evolving discipline with many exciting opportunities. Challenges that arise in networking and particularly in the Internet tend to be truly global and have the potential to impact upon millions of users.

One huge and growing impact is Internet shopping. Shopping online has grown over the last 10 years to become a huge market, and if a sales business does not today incorporate this technology use they will fall behind their competitors.

But computer networking is also producing much more subtle uses within our societies. For example, Internet technologies can be deployed to favorably condition empathic response in those who have offended against community norms out of a lack of appreciation for the effects that their criminal behavior has on other people. In other words Internet linked devices can track home prisoners to maintain their behavior, in ways that 20 years ago had not even entered the heads of science-fiction writers, to the benefit of society as a whole.

Wireless Internet technology, is the development, also known as WiFi, which is really taking over the way people access the Internet and it has become widely popular in a very short space of time. One reason for this is it allows individuals to access the Internet via a network hot spots, while traveling without the use of cables or wires. In short it releases us from the tyranny of wires and plugs!

Wireless networks are now widely used including Internet-enabled mobile phones with cellular phone networks and, within buildings, wireless networks such as Bluetooth. These are in addition to the site networks used by academic institutions and large businesses. Wireless routers must be configured immediately for security right after you set up your network. It is important to emphasis that wireless can easily also mean insecure unless users are careful to set systems up correctly.

So, do this right away, as soon as you have got the device running. You need to set a new password for the router and limit access to only those computers on your wireless network.

Informally defined computer networking is the foundation of the Internet. The Internet itself is easier to understand when defined as the set of users, enterprises,and content providers that are interconnected by Internet Service Providers (ISP).

From an engineering standpoint, and please forgive me for being rather techie here; the Internet is the set of subnets, and aggregates of subnets, which share the registered IP address space and exchange information about the reachability of those IP addresses using the Border Gateway Protocol . Computer networks may also be classified according to the network layer at which they operate according to some basic reference models that are considered to be standards in the industry such as the seven layer OSI reference model and the five layer TCP/IP model.

Companies that use their own computer networks must administer complex systems which, once deployed, become vital tools for the continued efficiency of their operations. They employ administrators who focus primarily on the day-to-day operation of networks, while network engineers deal primarily with system upgrades, security testing, and so on.

Given the highly technological nature of computer networks you would have thought that just maintaining and developing these would be hard enough. However, companies also routinely face ongoing challenges with the fight against damaging software, such as malware such as worms, viruses, and spyware.

Computer networking has enabled people to work on the move, and take work home much more efficiently than has ever been possible before. Today's mobile workforce attach numerous devices to the corporate network that are hard to control from a security policy perspective. It is a common strand that companies that maximize the use of and benefits from the capacities and capabilities of their networks are able to gather, analyze, and disseminate critical marketing information quickly, which can give them an advantage over their competitors.

However, data loss and system downtime can bring any business to it's knees, so in this area to use the strictly cheapest systems and labor, may be a false economy of the first order. There are many highly trained staff who participate in Microsoft's certified computer networking courses and qualification. These specialists are more than able to protect your business network day and night. They deliver network support services which include data security, data backup and disaster recovery plans.

Steve Evans writes about computer and social networking at his popular blog "Fast Track Networking". To continue to his blog click the linked text which follows for Computer Networking.

About SaaS Pricing Models

In many industries the pricing models are as old as the industries itself, and the rules of the game were set a long time go and are well known by everyone. This is not the case of SaaS. Being a young software delivery model, the key factors of a good pricing strategy are not that clear.
It seems, just by taking a look at the pricing models of many SaaS offerings, that traditional licensing model of the on-premise software is not the best idea for OnDemand software.

Also, the traditional services (like consulting) model "I charge for the time you are using my resources (professionals) and their value (junior, senior, etc...)" doesn't seem to be the best way to approach the SaaS pricing problem (probably fits better when talking about cloud computing). We are not talking about traditional services, we are talking about pricing a subscription business.
In SaaS, the change from offering "products" to "services", from "acquire" to "subscribe" implies the need of defining the best way for charging for the solution offered.
So, any SaaS provider faces the problem of fixing the right price to its solution / services. There are many alternatives and factors that should be considered when dealing with this.

Most of the proposals out there use some (or all) of this ideas:
- Pay periodically: This means charging the customers on a regular basis (usually monthly).
- Pay for each user: Very widely used, from Salesforce to that new SaaS start-up that two college students just started.
- Pay for the resources: This usually means computing resources: CPU/hour, GB, Bandwith, etc... it is used very often in IaaS or PaaS.
- Pay for the features: So the customers pays just for the features in our solution they really need. Maybe new functionality or maybe simple using 'more' of the tool (for example more applications in a PaaS offering).
Each of this 'ideas' have its own pros and cons. For example, 'paying for each user' has the problem of generating fear in the customer about adopting the solutions widely, or 'pay for the resources' has the problem of the customers not knowing what they will pay the next month...
In one word, usually SaaS pricing models are more flexible than in the traditional license-based on-premise software, and mean less risk and a wiser spending. This can, though, lead to a problem of complexity that should be taken care of.
First, let's take a look about something one should always keep in mind, the goals that any pricing strategy for SaaS should pursue in order to sustain a profitable business model.
- Make it interesting for a new customer to start using the product. Having a free version, a trial version, or simply a 'pay-as-you-go' strategy starting low, usually solves this.
- Make the costs for the customer predictable. Everyone likes to know what to expect when talking about paying... some SaaS offering have this problem (specially those that have cost based pricing models). One should let the customer know, and decide what they want to spend. Though we should keep in mind the next goal.
- Try to increase the customer share once the customer is using the tool. This can be achieved in many different ways, most of them related to the 'pay-as-you-go' model (features, users, resources, etc...). The customer should feel that spending more really means extracting more value from the tool.
- Don't make the pricing model too complex. This is a problem very often found in SaaS offerings, and that can make the adoption of the tool by the market slower and harder. Let's keep in mind that many companies are not used to SaaS yet.
- Make sure that the customer does not abuse in the use of the solution. This can happen quite easily in solutions where lots of data are involved, like those that use video, business intelligence tools, etc... the provider should be protected against this.

So, how would this goals and the main ideas explained in the first post be applied when defining a SaaS pricing strategy?
Let's take a look at a real world example: coghead

Coghead is a very good, and quite veteran PaaS offering that distinguishes itself by giving the chance of developing an application on their platform mostly by visual "drag and drop" operations. They are well funded and should be considered as a strong competitor to companies like Intuit with quickbase or Salesforce's force platform.

So, let's analyze their pricing model without talking about money, we are interested in the model:
- They charge basicaly on three different concepts: users, records and file storage.
- They offer a free account with: 1 user, 2000 rows and 100MB of space.
- From there you have two options to scale: the workgroup bundles (with discounts) or the 'pay-as-you-go' more flexible depending on your needs.
- There are four different workgroup bundles: plus, pro, premium, business, each one with a fixed price for a certain number of users/records/space. Of course a bundle is cheaper than having the same amount of usage via 'pay-as-you-go'.
- The 'pay-as-you-go' model basically charges you for each user/10000 rows/1 GB you use.
You can take a deeper look at Coghead's pricing model here.
Let's talk now about how does this pricing model relates to the "model ideas" and goals we talked about:
- They, obviously have a periodic (monthly) payment. Something that makes perfect sense for a PaaS offering.
- They charge both for the users and for the resources used. This is very often used in PaaS offering, that can be very easily overused. Charging for number of rows or space is a way for Coghead to make sure nobody abuses the platform.
- They have some feature pricing also: Limited users and acces point for applications that wish to be public.
- They have both 'pay-as-you-go' and a 'package' alternatives.
So, they seem to use all of the ideas we talk about, this, of course brings a problem of complexity but gives the users a lot of flexibility.
And now the final question, does this pricing models achieve the goals we wrote about in this post?
- It is certainly atractive for a new customer/developer to start knowing/using the platform via the free basic account.
- About making the costs for the customer predictable: They offer this through their bundled-workgroup choices. You know what you pay for. This is not true in the 'pay-as-you-go' option, which is also more expensive, so their pricing model tends to bring customers to the 'workgroup'choices.
- Increase the customer share: This true for the 'pay-as-you-go' , but not so true for the 'workgroup' option, where de customer could hesitate before buying the next and more expensive bundle.
- Don't make the pricing too complex: We really think Coghead fails at this one, their pricing model is quite complex for the average user. We didn't even talked here about their partner offerings or the concepts behing the different kind of users. We asume that, for a PaaS offering whose customers are both business and technically skilled, complexity is not such a big problem.
- Avoid customer abuse: This is quite covered there is no easy way that a customer could make a very extensive use of the platform without paying for it. Maybe they could have a problem with bandwidth, something they don't charge for (they actually have limits at least for public/web users of an app).

We consider that the usual behaviour of a customer would be to:
1. Try the free account.
2. Go for the first bundle.
3. Then the second, third, and finally the 'business' option.
4. If the customer has further needs they wouldn't have any option but going for the quite unpredictable 'pay-as-you-go' model.
So, in the end, increasing the complexity of their pricing model by using most of the usuall ideas in SaaS pricing, (they made some changes recently) Coghead has been able to cover most of the goals. We think they have an strong pricing model (complexity is not such a big trouble for this kind of PaaS tool) that supporting their excelent flex-based tool, should help them in becoming a big player in the PaaS area.

TodoOndemand is a blog about SaaS, Cloud computing and OnDemand software. We focus on how the new SaaS software delivery models are changing the way we think about enterprise software.

Key Features of the Best Website Building Programs

The recently released version 2 of a very user-friendly website builder saw the unleashing of a myriad of powerful features designed by its developers. When looking for the right website building program for your purpose, it is important to understand that there are many features to look for beyond those designed to help users create a website. There is a host of new technical features which may not be immediately obvious to most users, but which are working in the background to make sure that your experience is streamlined.

The most successful examples of these features are characterized by their ease of use and very small learning curve.

The developers of the most up to date software have included in their design many of the techniques employed by the popular word processors.

Just Like a Word Processor

By far the most helpful of these features is the What You See Is What You Get (WYSIWYG) method of web page design, a feature that ensures that what you see while you're designing your website is exactly what your visitors will see when they access your web page.

Safeguarding Your Work

Even with a program as streamlined and easy to use as this, building a website requires a sizable investment of time. The best website building program allows you to create in around 60 minutes what other website building programs take 4 hours to build. But that hour is an investment that you don't want to lose.

So, with that in mind, the developers of this new software created Backup and Restore features. The majority of Backup and Restore tools require a great deal of disk space. The reason for this is that in order to be sure that all of your work is saved, all of the files must be duplicated and kept.

Professional site-builders understand the importance of utilizing a cutting edge single-file backup procedure that not only saves every part of your website, and one that also saves that information on a much smaller amount of hard drive space. The better site building packages are including this feature as standard.

A built in reminder feature will also help you ensure your backups are kept completely up to date.

Other Handy Tools

Along with the features outlined above, the best website building package also comes equipped with powerful Global Settings. By using these features you can set up the software to work exactly the way that you want it to.

These settings include:

*Page Title Settings

*File Naming Settings

*Home Page Settings

*Folder Settings

*Spell Checker Settings

*Page Analysis Settings

*Scheduler Settings

So make sure the website building software package you choose is so feature-packed and user friendly. You owe it to yourself to take a very close look at before you decide on the program that is right for building your first, or next, website.

You've heard all the hype, now its time to get the facts on just why XSitePro's features are setting the standard for website building software.

Make a Website the Smart Way

In comparison to publishing on physical media, developing and then deploying a website will require very little by way of specialized skills and tools. While mass marketing of publications on physical media needs a major investment of money and time, publishing for a global audience over the Internet will require virtually no money and almost no time. Thus, website design and publication has given almost everybody with internet access their very own personal printing press.

The process of developing a website intended for publication is called 'web design'. In order to make a website, it's a good idea first to have in mind a clear subject for the site. If the site will be providing a service to you or to others, then it's wise also to bear in mind a clear concept of the functionality you would want the site to give. For instance, a subject for a website could be 'my trip to Hawaii'. A function for your site might be providing a journaling service so that you may keep your diary online.

There are many topics that you can create, the topics are virtually limitless when it comes to imagination. A website can provide virtually any information that is needed to spread out to the entire world. A website is a great form of inexpensive information that is service to all people who have access to the internet. Thanks to better programming tools, website features and functions are offering better flexibility and speed. Some functions are still not accessible to the average user when it comes to a personal website.

You should, therefore, pay particular attention to your site content and layout. You can add interactive functionality later if you want it and can incorporate it into your site. Make a website using carefully chosen content which you have collected into a single folder.

After the content has been collected, it is time to consider layout. The layout for a web site is very similar to any other document designed to be viewed by a large audience. To make a website, the layout should be well organized and logical, with all content easily accessible through a simple menu system, such as a list of links with headings.

Lastly, you will need web site design software tools to help you to translate your content folder and layout idea into a true website. A great place to begin is by using free software tools along with the website publication instructions most likely offered by your ISP. As an alternative, just look for phrases like 'how to make a website'.

In order to make a website, it's a good idea first to have in mind a clear subject for the site. If the site will be providing a service to you or to others, then it's wise also to bear in mind a clear concept of the functionality you would want the site to provide. For instance, a subject for a website could be 'my trip to Hawaii'. A function for your site might be providing a journaling service so that you may keep your diary online. When creating a website, the spectrum of possibility for content is virtually limitless, and only limited by imagination.

What is the Best Web Site Software? Find the Perfect Solution For Your Website Building

People who are eager to get a website up and running, often overlook web site software and subsequently experience a long wait for their finished products. Usually they have employed a web design firm, some of whom can take weeks to deliver you the final web design - unacceptable. In the fast-growing Internet market, there is a rush to get onboard and acquire a foothold in one of the many niche marketing areas that are available. Delays could potentially cost you some great and valuable opportunities.

Traditionally website design and web site building were done only by those who were proficient in programming, usually requiring professional training where programmers were taught all of the pertinent language and skills. For the uneducated in this area, the designing and web site building processes seemed overwhelming. This is still true for those who wish to do it all the hard way.

But now there is a new way for creating a website, and you can do it yourself. With the web site software that is currently available, the website of your dreams is just days away. It does not matter whether or not you know programming. You do not have to know how to program at all. You can be a total website development novice and still take advantage of all the software can offer you. If you can download a program, with a simple click or two you are well on your way to getting your newly created web site up and running. No design firms, no mile-long bills and no indefinite completion date.

When you choose to use a user-friendly web site building software package to create your unique website, you will be pleased with knowing that you are the engineer and the creativity is limited only by your own mind. The software is there simply to guide you through the entire creative process, and then act as your administrative assistant and tie it all up in a perfect package.

There will be a selection of web site design templates that are all made available to you for your use. Many of these same template formats will resemble other professionally designed sites you have visited in terms of their quality. You will also be led through a process in which you will choose the colors that will be used on your website. You can choose headers and arrange the sections on the page in the order that you wish. Content will also need to be added, and you can fill in the text yourself, whether through typing or cut and paste techniques. Your web site software is fully capable of integrating your pictures or photo illustrations into your site design, and you are in charge of designing how the product will look.

You can make your own website, and have your final product completed in just a few days with a little effort on your part. No one will be able to tell that you didn't have professional website designers do it for you. Why not be the genius at the wheel and master your own website for cheap?

One of the greatest benefits of using web site software is the money that is saved. Once you have this web site design program, you can use it again and again for as many websites as you need, and this is an advantage and bonus that everyone can recognize. It will literally pay for itself over and over again.

Interested in learning more about the best web site software you can get? Check out http://www.Gignoskein.com for more.