Almost anyone can build a website these days, but just building it will not guarantee your success online. There are 5 important steps you can follow that will make sure you build a website that can both create a free flow of highly targeted traffic and be able to capitalize on it.
As planning is always an important key to success it's no surprise that the first two steps are in the planning stage:
1. Create your Content Blueprint
The internet provides information, and that is also what your web side will provide. If you provide the right content, you can attract the right people. That's why step one is to make sure you will have In Demand Content. You do that by researching the web for the most profitable search terms and key words related to the theme or topic of the website you are going to build. That will enable you to find your niche and build your site around it. In other words, by knowing what key words people are searching for in relation to your topic, you also know exactly what to write about in your theme based web site. Once you know that, you have your all important Content Blueprint.
2. Plan your Monetization
The next step is to make a diversified monetizing plan. You have to plan how you are going to capitalize on your web site, how it will generate revenue so it can bring you the income you wish for. There are basically 3 different ways to do that. You can easily combine all three if you wish. In the end it all depends on what fits you best.
Ecommerce is the first. You can sell products or services through your website. For instance, if your site is about golf you can sell products like equipment, books or golf clothes, or you can sell consultations, e-books and e-courses. Some people make and sell their own products, like artwork, pictures, designer bags and dresses etc. If you are a professional you can offer your services or simply refer people to your offline business. You can also write and sell your own e-books and e-courses that are relevant to your visitors' interests. If your site is a pure info site and you don't have anything to sell, don't worry; the next two are ways that can create revenue for you too.
Number two is to refer your visitors to non-competing businesses, either online or offline, to earn commission on sales. A very popular and easy way to do that is to simply use affiliate programs. If you choose the right affiliate programs that really compliment your visitors' needs, this is a great way to capitalize on your website. By displaying affiliate links on your site you simply refer people to other people's websites and then earn commissions on all sales generated by these referrals. The most efficient way to promote your affiliate links is usually to integrate them with your content.
The third and obvious way, of course, is to let people advertise on your site. This is the most important income producer for most content sites. The easiest way to do that is by having Google ads on you site through AdSense. That way you earn money every time someone clicks on an ad showing on your site.
Now that your planning stage is over and it's time to start building your site:
3. Build a Site for Both Humans and Search Engines
If you don't already have a domain name, it's now time to get one. Pick a catching name you like, preferably one that is short and easy to remember. It doesn't have to reflect your topic, but if it does it will most likely be easier to remember. For the hosting there are many good companies offering high quality hosting. Look at what additional services they offer that you may need, and then choose the one you prefer.
Once you are all set it's time to start working on your site. If you have the skills and know how to build it then just get going. If you don't, you can either have someone build it for you or you can use a site builder. Many hosting companies offer site builders and web designer services. You can find site builders these days that are so easy to use, anyone can do it.
An important thing to consider at this point is that you are building a site for both for humans and search engines, and it should be easy to use for both. Build a site that is easy to navigate for your visitors and write your content based on your Content Blueprint. Quality content leads to quality visitors. That is what will create your free targeted traffic and ensure your revenue!
When writing your content you want to focus on building trust, credibility and relationships by providing the information your audience seeks: Give them a solution to their problem or a fulfillment of their wishes. That builds a warm and confident feeling and that is what pre-sells! If you don't already have a brand or name recognition this is vital. You are building a brand of one!
There you have the first 3 steps.
If you wish to learn about steps 4 and 5 you can read about them on my blog, where I also recommends an "All in One" tool that will not only provide you with all you need to build your successful website, it will do most of the work for you! Just open the post with the same title as this article: AnnetteLowen.blogspot.com - Tips and Tools for Succeeding Online
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