Sunday, November 16, 2008

Make Money With Website Customization Services

After you sell a web site, there are still other ways to make some extra income off the site. If you are particular crafty with web site programming, graphics design, or even freelance content writing, you can offer some of these services as "customization services."

Most of the time people want a turn-key web site they can start to make money from right away, but they also need to continuously update it and market it to make money. If they don't necessarily have the experience, they may turn to someone to put up their own logos, graphics, get new content up, or change the layout and design of the web site. They may want to add an eBay or CafePress store. There are endless ways that they can improve on an already made site, but they may not want to bother with doing the work themselves.

That's where you come in. If you have several contractors you trust who can do this sort of work, you can sell these services to your customers after the fact. Just let them know that you would be willing to do any customization work for them, should they decide they want additional features or custom graphic work to make the site more individual.

In essence, you're really only going to have market that offer in email a few times and then wait to see if they want it. As mentioned earlier, many will only buy a site that doesn't need a huge amount of customization, but some will buy a site that has everything except one or two features they want. Why not be the one to offer them that work? You can even give them a discount from the normal customization fee, if they buy the web site from you.

This can turn into a healthy stream of income, particularly if you are outsourcing the work, instead of doing it yourself. What you are basically doing is giving out referrals, finding some qualified but cheap labor, and then farming out the work to other people. You get to set the rate and you can figure out how much money you are making additional per hour. And, if your workers are in India, you can be sleeping in your bed while they're out there making money for you.

The customer doesn't have to know you've outsourced the work. You can be the project manager to make sure your client gets exactly what they want and that the workers are doing what they are supposed to do. Then, collect some monies up front (some people prefer 1/3 of the total estimated project costs) and wait for the workers to finish their job and present the final product to your client.

If you get very good people working for you, not only do you have ways to make good money with clients that you sell web sites to, but you can outsource some of the work you're doing to create web sites too. Anything that frees up your time so that you can market more and sell more offers is going to end up putting more money in your pocket than actually doing the work yourself. That's one way to leverage other people's time so that you create a system that can bring in money, whether you are lying on a beach in Hawaii or sitting at your desk in front of the computer.

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